Dino Dana Apparel

Created in-house at Sinking Ship, the Dino Dana apparel program provided fans of the show the opportunity to proudly declare their love for dinosaurs. Using a variety of unique, and brand-centric aesthetics, the design team's objective was to create bold, colourful designs that reflected the rainbow of dinosaurs seen on screen. Additionally, select designs were "enhanced" by the use of Augmented Reality, where fans could see the dinosaurs on their shirt come alive using the Dino Player and Dino Cam apps.