Sinking Ship Website

As a growing company with a diverse catalog of youth and teen series, Sinking Ship was in need of both a website overhaul, and an evolution of their corporate brand. Since its inception, Sinking Ship had preferred a more understated, playful brand that relied heavily on visuals of blue water and sea creatures. As the tone of their content evolved to include more serious productions, the branding system needed to support both playful pre-school series, as well as darker, teen mysteries and dramas. Additionally, they didn't want to completely abandon the water theme, but needed a system that allowed for a much broader palette and range of typography. The solution was a design system we called "shorelines": A combination of layered waves meant to mimic the way water recedes and moves ashore. These waves could be a endless combination of colours and shapes, allowing for maximum design flexibility while staying on brand.